Clean, supports lean muscle and overall wellbeing
“Over the years, I have received thousands of requests from the Sarah Di Lorenzo Facebook community, and readers of my books, asking me to create my own protein powder. Since the release of my best selling weight loss programme in January 2022 - The 1010 Plan - which has got over a million kilos off Australians and shown them how to keep it off for life, I have been recommending other protein powders. Now, with the release of my latest, best seller, The Power of Protein (and no.1 book in health in Australia), I knew it was time to create my own!
My 10:10 Protein Powders are made with high-quality whey protein isolate and exceptionally clean ingredients. Containing up to 25g of protein per serve, there are no unnecessary additives. The protein powders are effective, everyday protein you can trust.
With a high protein density and low sugar, I made the 10:10 Protein Powders to help Australians reach their daily protein goals and support energy, fullness, lean muscle and weight loss.
Available in three delicious flavours - choc fudge, vanilla and natural - the 10:10 Protein Powders are a simple, versatile way to nourish your body and support your long-term health.”
With my 10:10 Protein Powder you get the maximum benefits without unnecessary extras.
- Up to 25g of protein
- Whey protein isolate
- Clean, high quality ingredients
- Low sugar & Low Calorie
- Gluten Free
- No Artificial Sweeteners, Colours or Flavours
- High in Essential Amino Acids
- Source of Leucine & Calcium
- Easily Digestible
- Highly Bioavailable
- Supports lean muscle, strength, satiety and overall wellbeing
Nine Delish High Protein Bars
Get started on your wellness journey & enjoy what you eat.
Part of understanding weight loss is knowing the important role protein plays in keeping you full, and finding something you want to eat that is both delicious and a treat but won’t tip over the calories.
Our 10:10 High Protein Bars hit the mark with a perfect balance of:
- Delicious Flavours
- Gluten Free
- High Protein
- Preservative & Refined Sugar FREE
- Low Calorie
- Keto Friendly
- Low Sugar
- Soft, Not Chewy
Meticulously researched and tested in our kitchen, our delicious and affordable bars are simple nutrition for everyday busy people like you and me.
For Those Who Haven’t Read The Books
10:10 by Sarah Di Lorenzo was born out of my first ever book now called The 10:10 Plan published in 2021 by Simon & Schuster, this book is a foundation of my long term weight loss and weight maintenance principles.
The concept stems from the principle idea that readers could lose 10 kilos in around 10 weeks following a long-term food plan and my principles for healthy living and keeping a healthy weight for life.
To help readers on their journey we published The 10:10 Recipe Book in June 2022, followed by a Detox and Smoothie book called 10:10 Kickstart and a healthy recipe book for everyone called 10:10 Simple in 2023.
As the brand evolved so did the meaning behind the name. 10:10 can mean different things for different people – 10 out of 10 for achieving your personal goals, or 10 out of 10 because it works.
Many of my 10:10 meal plans recommend a snack such as a protein bar for convenience and we all love to have something in our day that feels like it could be a treat without all the sugar and guilt. I never found a bar on the market I really liked so after years of clients and readers asking me which protein bars they should buy I thought it was time to make my own. That way I know exactly what's in them and can happily recommend them to readers and followers.
And that’s where 10:10 by Sarah Di Lorenzo comes from. And yes of course my protein bars all have 10 grams of protein!

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A single mum of three and a highly regarded Clinical Nutritionist, Sarah runs her own clinic, is Resident Nutritionist for Channel 7 Sunrise and Weekend Sunrise, and is author of four best-selling books, which have sold over 120,000 copies.
Sarah’s approach is not about the latest diet fads or quick fixes, nor is it about denying ourselves the foods we love. Sarah’s method is a long-term strategy, using a combination of portion education and sensible, intermittent fasting that gives people the tools they need to maintain a healthy weight for life and to feel good inside and out.






